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If you ever had the opportunity to work on a school newspaper, yearbook, or web site, you may have had an early experience with desktop publishing. For many individuals who have strong writing, editing, and computer skills, a career as a desktop publisher (DTP) may have particular appeal. It is one of those professions for creative people who enjoy working with computers and like to solve problems related to text and image design.
Desktop publishing is a rapidly growing career option. The employment of desktop publishers is expected to grow much faster than other occupations through 2010 according to the US Occupational Outlook Handbook.
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A Conceptual or Lead Designer is an individual who works on the overall conceptualization and design of a media project. Projects may include a game, web site, interactive CD ROM, film, video, or other type of multimedia product.
A person taking on the role of Lead Designer assumes a high level of responsibility. He or she is the creative driving force behind the conceptualization of a product.
It is the task of the designer to take a basic idea and develop it into a planning document that details every step required in the production process. This forms an structural plan, or blue print, for all the effort to follow.
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One of the professional areas given little attention by academic programs in multimedia is that of copywriter.
Copywriters, according to a California Occupational Guide, write the words used in advertisements for newspapers, radio, television, magazines, and other media.
Other areas in which copywriters work include the development of promotional or informational booklets, sales material, press releases, and annual reports to name but a few.
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Most anyone and can describe,in general terms, what it is a nurse, fireman, postal worker, or carpenter, does for a living. But if asked what a multimedia specialist does they'll probably reply with a blank stare.
The term multimedia became popular in the 1960's when it referred to the design and development of multi-projector slide and sound media. This multi-image format was extensively used in business and industry for training, motivational presentations, and large exhibition shows. It remained popular through the 1980's as used in museums exhibits, world fairs, and performance events. Many production houses had staff of trained photographers, graphic artists and others who worked on these products.